Internet Marketing for Realtors
The shocking truth about your prospects’ behavior on the Internet…
Attention Realtors: How Many of These Prospects Have You Seen on Your Website?
217,200 Annual Google Searches for “Find a Realtor“
726,000 Annual Google Searches for “Sell a House“
4,416,000 Annual Google Searches for “Buy a House“
Your future home buyers and sellers are searching for you and your services on the Internet. The question is…are they finding you? Are you putting your real estate practice in the path that they are already searching for? Or, like most poorly executed real estate internet marketing plans, are you trying to get potential buyers and sellers to change their normal behaviors to find you?How do home buyers and sellers search for listing agents, buyers agents and homes anyway? Generally they will either ask a friend or pull up Google and conduct an internet search for a keyword phrase such as “find a realtor in portland” or “how to sell my home fast” or “homes for sale in clark county wa”. There are millions upon millions of these searching happening RIGHT NOW and every day while you hammer a new sign into the ground, while you sleep, and while your team is out showing homes. The internet is your 24 hour real estate marketing program. If you know how you work it to you advantage.
At Genius Netpreneurs we specialize in teaching. We want every realtor to “learn how to fish” not hire an expensive SEO company to do some black magic for them. The techniques that will put your real estate business on top of the search rankings are really quite simple and straight forward. And we want to teach them to you!
Watch this informative presentation we created especially for you.
Internet Marketing for Realtors Video
What Are Prospects Searching For Online?
When it comes to searching for realtors online, prospects generally use one of five types of searches:
- List of homes for sale in a certain category- “buy a house in west seattle” or “waterfront homes seattle” (generally has a local qualifier)
- Information about the process of buying and selling – “what is a normal real estate agent commission”
- List of realtors to help them – “real estate agents in south san francisco” (generally has a local qualifier)
- Report on market conditions – “olympia washington real estate market” (generally has a local qualifier)
- Help with relocation – “moving to san diego” (generally has a local qualifier)
Many internet searchers will use all of these different search types as they narrow in on the provider they want to contact. Imagine the branding power if they continue to encounter your name, face and business logo at each stage in their search. People do business with people that they KNOW, LIKE and TRUST. Selecting a realtor on the Internet is no different.
KNOW, LIKE and TRUST
Is your internet marketing helping your potential buyers and sellers come to KNOW, LIKE and TRUST you? The more they see you on different websites (your own page, an association page, an expert article you wrote, a client video testimonial, a facebook page) the more they will come to KNOW you. At the same time, if your style and personality “clicks’ with them, each repeated impression will make you more LIKEABLE. And don’t underestimate the power of search engines in deciding who is and who is not TRUSTWORTHY on the internet. When your website appears in the #1 slot, some of the trust that Google has in you immediately rubs off on your potential buyers and sellers.
Generating long-term stable lead flow and inbound listing and buyer inquiries for representation, market assessments, valuations and other services requires an internet marketing strategy that is multi-faceted. Our internet marketing for realtors training program will put you on the path to success in no time. The program is designed especially for busy professionals and most of the tasks we describe can be completed by your front office staff or a teenage son or daughter in their spare time. No computer science degree required. This stuff isn’t that hard when you know what you are doing. That’s why we get so mad at the huge fees that many internet consults are charging.
Watch this informative presentation we created especially for you.
Internet Marketing for Realtors Video
Biggest Realtor Website Mistakes
First the good news…most of these mistakes are easily corrected and our training program is designed to teach you the best practices in each area. Then, the bad news… many of these mistakes may actually be news to you, your marketing person and your website designer. Never let designers created your website. If you want a pretty online brochure, go ahead and hire a graphic designer. If you want leads, transactions, and sales talk to an internet marketer.
- Having a designer create a beautiful website that doesn’t sell or generate leads.
- Using clever words, idioms and abbreviations rather than studying the words people are actually searching for.
- Not having an opt-in box for a valuable giveaway somewhere ‘above the fold’ – which means it is visible without scrolling.
- Not completing the title, description and keywords for every page. The visitor may not see this, but the search engines need this information to understand what your pages are about.
- Paying hefty website optimization, search engine marketing or link building fees. Don’t do it. Watch our presentation.
