Marketing for Cosmetic Dentists

The shocking truth about your patients’ behavior on the Internet…

Attention Cosmetic Dentists: How Many of These Patients Have You Seen on Your Website?


1,319,840 Annual Google Searches for “Porcelain Veneers“

4,416,135 Annual Google Searches for “Cosmetic Dentistry“

6,599,930 Annual Google Searches for “Dental Implants“

marketing for cosmetic dentists

woman at dentist 300x199 Marketing for Cosmetic DentistsYour future patients are searching for you and your services on the Internet. The question is…are they finding you? Are you putting your cosmetic dentistry practice in the path that they are already searching for? Or, like most poorly executed cosmetic dental practice marketing plans, are you trying to get potential patients to change their normal behaviors to find you?

How do potential patients search for cosmetic dentists anyway? Generally there will either ask a friend or pull up Google and conduct and internet search for a keyword phrase such as “find a cosmetic dentist in seattle” or “best cosmetic dentist” or “teeth whitening services in portland oregon”. There are millions upon millions of these searching happening RIGHT NOW and every day while you fashion a new dental bridge, while you sleep, and while your office staff is at lunch. The internet is your 24 hour dental practice marketing program. If you know how you work it to you advantage.

At Genius Netpreneurs we specialize in teaching. We want every cosmetic dentist to “learn how to fish” not hire an expensive SEO company to do some black magic for them. The techniques that will put your dental practice on top of the search rankings are really quite simple and straight forward. And we want to teach them to you!

Watch this informative presentation we created especially for you.

marketing for cosmetic dentists button 300x114 Marketing for Cosmetic Dentists

Internet Marketing for Cosmetic Dentists Video

cosmetic dentist marketing

What Are Patients Searching For Online?

When it comes to searching for dentists online, specifically cosmetic dentists, patients generally use one of five types of searches:

  1. Information about an ailment  – “what to do about badly stained teeth”
  2. Information about a procedure – “what do porcelain veneers cost”
  3. Dentists that treat the ailment or perform the procedure  – “porcelain veneers san francisco” (generally has a local qualifier)
  4. Reviews or ratings of cosmetic dentists – “best cosmetic dentist san francisco” (generally has a local qualifier)
  5. Name of dentist or clinic – “review of dr. brown san francisco cosmetic dentist”

Many patients will use all of these different search types as the narrow in on the provider they want to contact. Imagine the branding power if they continue to encounter your name, face and clinic logo at each stage in their search. People do business with people that they KNOW, LIKE and TRUST. Selecting a cosmetic dentist on the Internet is no different.

cosmetic dentist 300x299 Marketing for Cosmetic Dentists

KNOW, LIKE and TRUST

Is your internet marketing helping your potential patients come to KNOW, LIKE and TRUST you? The more they see you on different websites (your own page, an association page, an expert article you wrote, a patient video testimonial) the more they will come to KNOW you. At the same time, if your style and personality “clicks’ with them, each repeated impression will make you more LIKEABLE. And don’t underestimate the power of search engine is deciding who is and who is not TRUSTWORTHY on the internet. When your website appears in the #1 slot, some of the trust that Google has in you immediately rubs off on your potential patients.

Generating long-term stable lead flow and inbound patient inquiries for veneers, implants, whitening and other services requires an internet marketing strategy that is multi-faceted. Our internet marketing for cosmetic dentists training program will put you on the path to success in no time. The program is designed especially for busy professionals and most of the tasks we describe can be completed by your front office staff in their spare time. No computer science degree required. This stuff isn’t that hard when you know what you are doing. That’s why we get so mad at the huge fees that many internet consults are charging.

Watch this informative presentation we created especially for you.

marketing for cosmetic dentists button 300x114 Marketing for Cosmetic Dentists

Internet Marketing for Cosmetic Dentists Video

Cosmetic Dentistry marketing

Biggest Cosmetic Dentisty Website Mistakes

First the good news…most of these mistakes are easily corrected and our training program is designed to teach you the best practices in each area. Then, the bad news… many of these mistakes may actually be news to you, your marketing person and your website designer. Never let designers created your website. If you want a pretty online brochure, go ahead and hire a graphic designer. If you want transactions, sales and patients talk to an internet marketer and get a website that produces leads and income for your dental practice.

  1. Having a designer create a beautiful website that doesn’t sell or generate leads.
  2. Using clever words, idioms and abbreviations rather than studying the words people are actually searching for.
  3. Not having an opt-in box for a valuable giveaway somewhere ‘above the fold’ – which means it is visible without scrolling.
  4. Not completing the title, description and keywords for every page. The visitor may not see this, but the search engines need this information to understand what your pages are about.
  5. Paying hefty website optimization, search engine marketing or link building fees. Don’t do it. Watch our presentation.