Orthodontist Marketing
The shocking truth about your patients’ behavior on the Internet…
Attention Orthodontists: How Many of These Patients Have You Seen on Your Website?
52,925 Annual Google Searches for “Adult Orthodontics“
177,755 Annual Google Searches for “Invisaline“
486,180 Annual Google Searches for “Getting Braces“
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Your future patients are searching for orthodonists like you on the Internet. The question is…are you marketing on the Internet and will they find you? Are you placing your orthodontics practice in the search path? Or, like many badly executed orthodontics marketing plans, are you focusing on outbound orthodontics marketing and getting miserable response rates?How do potential patients search for an orthodontists anyway? Generally they will either ask a parent of a child with braces or pull up Google to conduct an internet search for a keyword phrase such as “find an orthodontist in san diego” or “best kids orthodontist” or “invisible braces in las vegas”. There are millions upon millions of these searching happening THIS INSTANT and every other day and night while you fit a retainer, while you golf, and while your front office staff is at lunch. The Web is your 24 hour orthodonist marketing program. If you know how to use it to your advantage.
At Genius Netpreneurs we specialize in teaching and training. We want every orthodontist to “learn how to fish” not hire an expensive SEO company to do some black magic for them. The techniques that will put your orthodontics practice on top of the search rankings are really quite basic and fundamental. And we want to teach them to you!
Watch this informative presentation we created especially for you.
Internet Marketing for Orthodontists Video
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What Are Patients Searching For Online?
When searching for orthodontists online, especially pediatric orthodontists, potential patients generally use one of five types of search:
- Information about an issue – “options for straightening teeth”
- Information about a procedure or product – “cost of braces for kids”
- Orthodontists that treat the ailment or perform the procedure – “invisible braces chicago” (generally has a local qualifier)
- Reviews or ratings of orthodontists – “best pediatric orthodontist nashville” (generally has a local qualifier)
- Name of the orthodontist or dental clinic – “review of dr. brown san francisco orthodontist”
Many patients will use all of these different search types as the narrow in on the orthodontist they want to contact. Imagine the branding power if they continue to encounter your name, face and clinic logo at each stage in their search. People do business with people that they KNOW, LIKE and TRUST. Selecting an orthodontist on the Internet is no different. Be everywhere with your marketing message.
KNOW, LIKE and TRUST
Is your internet marketing causing your potential patients to KNOW, LIKE and TRUST you? The more they see you on various webpages (your own page, an article website, a review site, an association page, a newspaper reprint) the more they will come to KNOW you. And, if your style and personality “clicks’ with them, each additional marketing impression will make you more LIKEABLE to them. Finally, do not underestimate the power wielded by Google in deciding who is and isn’t TRUSTWORTHY on the web. When your website displays in the number 1 search slot, some of the trust that the search engine has in you instantly transfers to your potential patients.
Generating stable, long-term lead flow and in-bound patient inquiries for braces, retainers and other services requires a multi-part internet orthodonist marketing strategy. Our internet marketing for orthodontists training program will put you on the path to success quickly. The program is designed especially for time-pressed professionals and most of the tasks we teach can be completed by your front office staff in their extra time. No computer degree required! This internet marketing stuff isn’t that hard when you know what to do. That is why we get so angry at the massive fees that many internet marketing consultants are charging.
Watch this informative presentation we created especially for you.
Internet Marketing for Orthodontists Video
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Biggest Orthodontics Website Mistakes
First the good news…most of these mistakes are easily corrected and our training program is designed to teach you the best practices in each area. Then, the bad news… many of these mistakes may actually be news to you, your marketing person and your website designer. Never let designers created your website. If you want a pretty online brochure, go ahead and hire a graphic designer. If you want transactions, sales and patients talk to an internet marketer and get a website that produces leads and income for your orthodontics practice.
- Having a designer create a beautiful website that doesn’t sell or generate leads.
- Using clever words, idioms and abbreviations rather than studying the words people are actually searching for.
- Not having an opt-in box for a valuable giveaway somewhere ‘above the fold’ – which means it is visible without scrolling.
- Not completing the title, description and keywords for every page. The visitor may not see this, but the search engines need this information to understand what your pages are about.
- Paying hefty website optimization, search engine marketing or link building fees. Don’t do it. Watch our presentation.
